Search

7 Tell-Tale Signs That It's Time for a Rebrand


Calle Creative How Do You Know When it's Time for a Rebrand

You have a feeling something needs to change and you're thinking a rebrand is a way to go. Here are seven signs you are ready for a rebrand.


1. Your brand doesn’t reflect your brand vision or business anymore.

Your brand is evolving, which is fantastic, but now you aren’t doing what you started out doing anymore. Your brand should reflect your service as well as your company's personality.


CVS CAREMARK LOGO CHANGED TO CVS HEALTH LOGO

2. Your brand doesn't show how you're different.

Did you follow what was trending at the time and now find yourself lost in a sea of look-alike logos. This happens a lot when a new design trend is hot at that moment. A good logo should be nearly timeless, and a reflection of your company, not the current trend.


MAILCHIMP LOGO BLUE HAT MONKEY CHANGE TO MAILCHIMP LOGO WHITE HAT MONKEY

3. Your business has outgrown your original brand.

You started off selling one thing, but now you sell or offer that and so much more! Your brand should be inclusive of your entire line of products or services.


DUNKIN DONUTS WITH CUP OF COFFEE LOGO CHANGED TO DUNKIN LOGO

4. Your brand doesn't match your branding.

When you created your company your target audience was in a lower income bracket, but in order to scale your business, you need to reach a new audience with a higher disposable income. Your ideal audience should feel attracted to your brand elements and a connection to your overall brand. This is called brand affinity, and it leads directly to customer loyalty.


ARGET LOGO SMALL CIRCLE THE TARGET WORD ON THE RIGHT SIDE CHANGED TO TARGET LOGO CIRCLE ABOVE THE WORD TARGET

5. You are reaching out to a new generation in your target audience.

The audience you were interacting with has now outgrown your brand and you are trying to reach a new generation. You may need to refresh your look to attract them. A note on this — don't sacrifice a large amount of brand equity if your current customer base is still loyal just to attract a new audience.


WEIGHT WATCHERS FULL WORDS LOGO CHANGED TO WEIGHT WATCHERS LOGO WW LETTERS ONLY


6. Your brand has a storied past.

That moment nobody wants to be in — your company has a bad PR moment and needs to reimagine itself to move forward. Sometimes a major organizational shift can also result in the need for a rebranding.

UBER LOGO ALL CAPITAL LETTERS CHANGED TO UBER LOGO THE CAPITAL LETTER U AND SMALL LETTERS ber

7. You took advantage of that $5 logo deal and you have grown to hate the way it looks.

I will protect the innocent — you know who you are — just go ahead and change it and move on. Because if you hate it, chances are your customers probably do too.

If you want to find out about how your audience feels about your brand, free to look back at this post and then ... ask them.


Are you ready to take the next step? Click the link below and let's get on a call. In the meantime, click here and download my client checklist.