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The Autumn Star

Logo + Visual Identity
Style Guide

Autumn Sullivan is a story crafting magic worker. Her ability to take your concept, your written draft, your words and turns them into pure magic that captivates the reader. 

Autumn came to me looking for a brand that truly represents who she is, a kitchen witch that turns your concepts into finished works of magical art. A kitchen witch is practical, rooted in traditions and earth magic. They see omens in nature, find magic in everyday life, believe in balance. Autumn really does find the magic in your words. 

We started off designing the mood board to get a feel of all the elements we wanted to use to design this brand and then went on to designing the final look. This design was inspired by the raw elements a kitchen witch would use to cast her spells. The feather pen to write them down, the different herbs used like Rosemary and Tansy and the stars and specs is the aftermath of the casted spell.

This brand was so fun to design, as a Harry Potter fan and all things magical, I truly felt connected with this look. When I delivered it to her I got goosebumps! 

Feeling Inspired?

Your business deserves a beautiful brand, too!

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